Western Winter Sports Representatives Association (WWSRA) is a not-for-profit, membership-run association that has been successfully producing regional trade shows and demos in the outdoor, snowsports, and active lifestyle industries for 70 years. Over this span of seven decades, we have worked with 6000+ reps and thousands of retailers in a dynamic and ever-changing environment.

Our Mission

Our core goal, as set forth by our founding members in 1949, is to help all sales reps and retailers in the Western United States work and thrive in the outdoor, snowsports, and active lifestyle industries. WWSRA exists to produce timely, cost-effective trade shows and demos that facilitate the buy/sell cycle between sales reps, their manufacturers, and their retailers. WWSRA continues to be the voice and advocate for sales reps on a national level, providing venues that progress the relationship with retailers in their home territories.