Anna Spicer

Growing up in Colorado, some of my earliest memories are hiking around Steamboat and skiing in Keystone with my family—a love for the outdoors that’s only grown over time. After discovering running in middle school, that passion evolved into a lifelong pursuit that shaped both my lifestyle and career. 

Watching my dad spend over three decades in the sporting goods industry showed me how to build a career rooted in both passion and relationships. I started in retail at sporting goods and specialty run shops, where I quickly learned how rewarding it was to help someone find the right gear and see their excitement when it clicked

That experience led me to a series of roles with Salomon, where I spent years traveling across the Rockies and Intermountain regions—a perfect blend of my love for the outdoors and connecting with people. Whether helping retailers grow their business or hosting consumer events for runners, hikers, hunters, and skiers, I found fulfillment in sharing that same sense of adventure. Some of my favorite memories come from outside the office, too—summiting peaks or running ultramarathons alongside retailers, colleagues, athletes, and ambassadors who’ve become lifelong friends.

Now residing just outside of Logan, Utah with my husband and our two bird dogs, joining the MtnStuff team feels like a natural continuation of that journey. I’m excited to learn from their diverse brand portfolio, contribute to their legacy in the outdoor space, and keep building genuine connections with the people who make this industry so special.